Founded in Le Locle in 1853, Tissot has made genuine Swiss watchmaking attainable for over 170 years — proper Swiss movements, materials and finishing, without the luxury price. Today it’s part of the Swatch Group and one of the most respected names in accessible Swiss horology.

The PRX leads the range: its integrated-bracelet design has become one of the most talked-about watches at any price and pulled a whole generation into Swiss mechanicals. Around it sit the classic Le Locle, the versatile Gentleman and the dive-ready Seastar — many running the Powermatic 80 movement with its 80-hour power reserve. For most buyers, Tissot is simply the most sensible way into a real Swiss watch.

WatchBay carries a curated selection of sought-after Tissot watches.